How do I show our executives that we've improved the UX of our products and services?

What UX metrics do we have?

• NPS
• Effort ratings
• Usage data
• Number of active users
• Page visits
• Abandonment rates

Versus what UX metrics do we need?

• UX Success Metrics
• Progress Metric
• Problem-Value Metrics
• Value Discovery Metrics

We don't choose measures because they are easy.

We choose measures that show us how we are doing.

Outcomes vs Outputs